Category Archives: Marketing

Marketing research, planning and action plan execution.

ASSESSING YOUR BUSINESS FEASIBILITY

If you are considering an appearance to pitch your business idea on the television shows, The Shark Tank or The Dragon’s Den to secure an equity investment, pay close attention to this excerpt from The Small Business Planner. You have … Continue reading

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The Marketing Strategy

Continuing with the development of a solid marketing strategy, this post will integrate the customer and competitive analysis. Again, I will be sharing more portions of my book, The Small Business Planner with you. Marketing Strategy describes how the information … Continue reading

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Developing the Strategy – Positioning

Continuing with the development of a solid marketing strategy, this post will examine one of the other key questions: How to position your business against the competition. Again, I will be sharing more portions of my book, The Small Business Planner with … Continue reading

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Marketing Strategy – Establishing a Competitive Advantage

First an announcement. The Chapters book store in Barrie, Ontario will be hosting a book signing for my book, The Small Business Planner, this Saturday, June 29th from 1pm to 4pm. The store, just a short drive north of Toronto, and … Continue reading

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Marketing Strategy – Determine Customer Needs

Continuing with the development of a solid marketing strategy, this post will examine the critical questions – “What’s in it for the customer?” Again, I will be sharing more portions of my book, The Small Business Planner with you. There is also a … Continue reading

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TARGET MARKETING

I am continuing the marketing strategy series by sharing more portions of my book, The Small Business Planner with you. I also have a video on my YouTube channel covering this important topic. This excerpt from the book and associated video is all … Continue reading

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THE MARKETING PLANNING PROCESS

I am going to share some portions of my book, The Small Business Planner with you. I also have a video on my YouTube channel covering this important topic. There will be another Dragons’ Den Review early next week. This … Continue reading

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Marketing Video Series: Episode 3 – Customer Needs

This video, Episode 3 in the Marketing series, continues the development of an effective Marketing Strategy by answering the second question in your Mission Statement: What does my customer need? We now know who are customer is and aftter this … Continue reading

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Marketing Video Series: Episode 2 – Target Marketing

This video, Episode 2 in the Marketing series, lays the ground work for developing an effective Marketing Strategy by answering the first question in your Mission Statement: Who is my customer? The following is an excerpt from my book, The … Continue reading

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Most Common Marketing Mistakes – Part 4

Each mistake is described briefly in my blog and more detail, including the fix, can be found in The Small Business Planner. These are excerpts from the book. Poorly Developed Media & Sales Plans Poorly developed strategies in this area most often … Continue reading

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