Monthly Archives: November 2011

Promoting Your Business (Part 2)

Advertising Even if you have developed a great message for each target market, there still remains a tremendous hurdle. People, namely your target audience, are bombarded with advertising messages every waking hour. Think about it! Radio, television, Internet, billboards, street … Continue reading

Posted in Uncategorized | Leave a comment

Promoting Your Business (Part 1)

Sales Promotion, Publicity and Public Relations  This is an excerpt from The Small Business Planner and is protected by copyright. The book is available from your favorite bookstore or on-line. Go to,    http://thesmallbusinessplanner.com/sbp.php for a list of your favorite retailers.   Advertising Personal … Continue reading

Posted in Uncategorized | Leave a comment

Marketing – Implementing the Strategy

This is an excerpt from The Small Business Planner and is protected by copyright. The book is available from your favorite bookstore or on-line. Go to,    http://thesmallbusinessplanner.com/sbp.php for a list of retail sites. The first set of common marketing mistakes discussed … Continue reading

Posted in Marketing | Leave a comment