Monthly Archives: August 2012

Marketing Video Series: Episode 2 – Target Marketing

This video, Episode 2 in the Marketing series, lays the ground work for developing an effective Marketing Strategy by answering the first question in your Mission Statement: Who is my customer? The following is an excerpt from my book, The … Continue reading

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Most Common Marketing Mistakes – Part 4

Each mistake is described briefly in my blog and more detail, including the fix, can be found in The Small Business Planner. These are excerpts from the book. Poorly Developed Media & Sales Plans Poorly developed strategies in this area most often … Continue reading

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Most Common Marketing Mistakes – Part 3

Each mistake is described briefly in my blog and more detail, including the fix, can be found in The Small Business Planner. These are excerpts from the book. The remainder of the mistakes I will discusss occur in delivering the 4p’s (Product, … Continue reading

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Most Common Marketing Mistakes – Part 2

Each mistake is described briefly in my blog and more detail, including the fix, can be found in The Small Business Planner. These are excerpts from the book. Name What’s in a name? When it comes to marketing – everything! Very little … Continue reading

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