Monthly Archives: June 2013

Marketing Strategy – Establishing a Competitive Advantage

First an announcement. The Chapters book store in Barrie, Ontario will be hosting a book signing for my book, The Small Business Planner, this Saturday, June 29th from 1pm to 4pm. The store, just a short drive north of Toronto, and … Continue reading

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Marketing Strategy – Determine Customer Needs

Continuing with the development of a solid marketing strategy, this post will examine the critical questions – “What’s in it for the customer?” Again, I will be sharing more portions of my book, The Small Business Planner with you. There is also a … Continue reading

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